Case in Point Creative is the brainchild of Heather Keating and Emily Chua, an idea born during their college days working together at a popular restaurant in Baltimore’s Downtown Inner Harbor. Heather was an aspiring graphic designer and photographer studying at the distinguished Maryland Institute of College and Arts, and Emily a business student concentrating in marketing and advertising at nearby Towson University. A ten-year plan was created for the two to one day open their own creative firm, with ample time allowed for gaining industry experience, developing strong industry relationships, and establishing successful careers for both.

Heather’s position with the Baltimore Office for the Promotion and Arts enabled her to work on a wide variety of projects and amass an impressive repertoire of works within a short period of time. Emily held multiple marketing positions within highly recognized companies such as AEGON and Intuit while simultaneously earning an MBA from Loyola College, enabling her to rapidly grow her skill set to include a number of areas from copywriting to marketing strategy to new product development.

Before long, the two realized that their plans had been shifted to the fast track, and that Case in Point Creative was ready to be established well ahead of their target date. Today the company is steadily adding to its list of clientele in and around Baltimore, facilitating a variety of projects ranging from new advertising to website design to branding/identity packages. Much of their success can be attributed to word-of-mouth recommendations by satisfied clients who are happy to pass the word along about this small but talented company.

Heather Keating – Graphic Designer, Photographer
Emily Chua – Marketing Consultant, Copywriter